What is Publicity?
Publicity is the business of disseminating information to increase public awareness and interest in your project. Publicity is not that quarter page ad you bought in CMJ. That’s advertising. You do not buy publicity. Increased public interest and awareness comes about through features, interviews, reviews, previews, articles and anything else that attracts people to you or your product.

What do we do?
What we provide for our clients is a network for your music to be heard via our working relationships with writers. Through targeted mailings we pursue national coverage for record releases and tours in the United States. Our goal is to get your music listened to, and then facilitate the writers' work by providing what they need to cover your music. Our method is meticulous tailoring - our campaigns are all built upon the same foundations, but are customized with much consideration of the project's genre, goals and potential.

We focus on print and online media, though we also service NPR, late night television shows, and other applicable television and syndicated radio outlets.

National Press:
In the event of a record release, we carefully select a number of major music publications in print and online, and include daily and weekly newspaper and magazines, as well as specific freelancers and other appropriate outlets. These writers and editors receive a press kit that includes your record and an updated biography (bonus: our publicists have a decade of combined music journalism experience). The online push begins about three months prior to the month of the record's release date to stay ahead of the deadlines of long lead publications. Shortly thereafter, the mailing goes out. We follow up with our contacts, supply them with an angle to write about your music, and do our best to ensure that your music is listened to.

Touring Press:
At least three weeks ahead of a tour-date we alert the media in the town/city that an artist is performing and supply them with everything they need to cover the event. We build hype along the route of the tour. We follow up, keep in touch, and invite local press to check out your show. We put your tour on the radar.

For more information about Publicity services at The Planetary Group please contact:

Vicki Siolos
617.275.7675
vicki@planetarygroup.com

Christine Ernest

617.275.7668

christine@planetarygroup.com