One of the main questions every artist has on their mind is, “How can I get my music to play on the radio?” And understandably so. After all, this is the dream of every artist: to let their fans hear their musical creations and break into the competitive music industry. While getting your music on the radio can be attained, it requires knowledge, strategy, proper execution, and patience. Our Los Angeles radio promotion professionals at Planetary Group have prepared this article to discuss how to get your music on the radio.
How Do I Get My Music on the Radio?
Whether you are a seasoned artist or are just beginning your musical venture, there is one undeniable fact: the radio will be an essential part of your career. Granted, there are more modern and technologically advanced mediums out there, especially on the Internet. However, despite how long it has been around, radio is still a big influencer, and millions of people around the world still listen to it. This is one of the reasons why artists rely on the radio as one of the most important parts of their promotional campaigns. From the Beatles to Bruno Mars, every accomplished artist has relied on the radio to maintain their presence amongst their fan base.
You may wonder how can you get your music on the radio, especially in today’s extremely competitive arena. Like you, thousands of up-and-coming artists wonder what kind of efforts are required to make their music hit the airwaves. The simple truth is that getting your song on the radio is difficult and requires a tremendous amount of experience to know exactly where to go and who to contact.
The first thing you should do is make sure you have a very polished product – usually a three-song demo – and not a low-quality production. Once you have recorded and mastered your production following the market’s standards as carefully as you can, it is time to contact the radio stations that are likely to play your style of music. You should try to make contact and meet the DJs of those radio stations and let them know that you exist and make great music. This can help you lay a strong foundation towards your goals. You should also mail a copy of your production to every radio station you have considered and follow up to make sure they got your music.
Keep in mind it may take more than one try to get the radio station to play your music. Therefore, patience and persistence are key. In the meantime, keep establishing a presence in other platforms – such as your artistic webpage – and releasing content, so you stay relevant to the listeners and keep growing your fan base. Also, promoting your music production and playing live shows can increase your chances of being picked up by a radio station and convince them to play your music. After all, “ratings” is the name of the game when it comes to music on the radio. If your content is worth taking the risk to get more listeners tuning in, they will likely play your song on the radio.
What Radio Stations Are Best Suited to Play My Content?
Selecting the appropriate radio station to play your content will depend on your specific circumstances and overall goals. Experienced artists who are part of big labels have already established their presence in the radio market, making it easier for those bands to land the best time slots at the top stations. However, if you are an independent artist or band and are learning the ropes of the music industry, you’d be better off building your presence on a step-by-step basis.
One of the most effective ways to establish a fan base is by targeting college radio stations. These stations often support new local talent. This may be an excellent platform to start your journey. Make sure to contact the college radio’s programming director, DJs, or any other relevant person who can help you in your musical endeavors. Starting in the college scene can provide a solid foundation for your musical career.
A knowledgeable, skilled, and experienced music promotion company can help you take the necessary steps towards your goal and guide you through the entire music promotion process.
Music Promotion Company Performing Radio Promotion Campaigns
For over 15 years, Planetary Group has proudly served artists of all walks of life. We can help you design a radio promotion campaign with a local or national focus. Thanks to our many years of experience within the music industry, we are able to build strategic campaigns aimed at achieving your particular musical goals. To learn more about all of our services and how we can help you with your next project, call the LA-based music promotion team at Planetary Group today at (323) 952-5050.