How to Get Your Music on the Radio

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The ever-growing, ever-evolving music industry plays an essential role in our lives. Every second, somewhere around the world, someone is listening to their favorite tunes – or looking for their new favorite artist. Music is never short on supply, although there is always a high demand for good music. To reach their desired audience and get their music known, artists depend on different promotional media. Over the years, radio has proven to be one of the top promotional tools for musicians.

The Los Angeles, California, music promotion professionals at Planetary Group can help you get your musical career to the next level. To learn more about all of our services and how we can help you with your next project, call our offices today at (323) 952-5050.

Getting your Musical Content on the Radio

Getting your music played by radio stations can be extremely difficult, especially in an already competitive market where virtually everyone wants some time on the radio waves. Some of the things you should do to have a good chance at having your music played on the radio include:

Identify Your Target Audience

You may wonder why knowing your target audience is important and how it relates to playing your music on the radio. Knowing your audience can help you decide which radio station is the best at reaching the segment you want to impact. For instance, if you are a hip-hop artist, then you would avoid submitting your demo or mixtape to a radio station dedicated to playing 50s and 60s music.

If you are a new band right in your college years looking to impact your peers, getting your music out to local college radio stations can be the best way to reach your target audience. Furthermore, many independent online radio stations are serving different audiences. You may be able to find a station that fits your musical genre and impacts your audience.

Know the People in Charge

Identifying the decision makers in a radio station can help you strategize and create the best approach to have your music played on their station. Generally, the decision makers in a radio station are either the DJ, producer, music director or programming director. Try researching what kind of music they play and at what times to have a feel for their choices and whether these apply to your goals. Furthermore, do some research to see whether they accept demo submissions, as that may be an excellent way to get your musical creations played.

Submit a High-Quality Demo

If you want a radio station to play your music, make sure to send them a high-quality production. No radio station will play unprofessional, half-baked material to their audiences. Taking this approach from the get-go can hurt your chances of getting your music played and damage your relationship with the radio station.

These are only a few examples to help you understand how playing your music on the radio works. However, these tips can be beneficial as they can help you set yourself up for a good start. The music promotion professionals at Planetary Group have helped many up-and-coming artists with their projects and can help you determine the best course of action to get your music playing on the radio.

Why You Should Consider Radio Promotion

Radio stations have been in existence for decades. For newer generations, radio stations may not seem like the go-to medium, especially with the introduction of other platforms like online streaming media. However, you should not overlook the power of radio broadcasting if you are interested in creating buzz around your music and talent. Despite the presence of internet radio, podcasts, and multimedia sites such as YouTube, seasoned artists and musicians understand and respect the importance of radio stations and the impact they have on an artist’s career.

One of the main reasons why radio is a great promotional tool is because it captivates its audience in a single space. Online platforms often use visual stimuli to keep your attention on their musical content; while this approach may add value, it doesn’t necessarily captivate your audience right from the get-go. Radio has a sense of immediacy other media can’t replicate, giving it a more significant edge over other platforms. Our music promotion team has years of experience working with non-commercial, commercial, and college radio stations. We can help you get the radio promotion you need to reach your audiences effectively and efficiently.

Los Angeles, CA, Music Promotion Company Serving Local and International Artists

We understand how competitive and challenging the music industry can be. That is why we dedicate ourselves to providing high-quality music promotion services to all of our clients. Thanks to our many years working with local and international artists, we can create a tailor-made promotional plan based on your specific needs. To learn more about all of our services, call Planetary Group today at (323) 952-5050.

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