What Is Online Publicity:
Online Publicity is the business of disseminating information to increase public awareness and interest in your project. Publicity is not that quarter page ad you bought in CMJ. That’s advertising. You do not buy publicity. Increased public interest and awareness comes about through features, interviews, reviews, previews, articles and anything else that attracts people to you or your product. The record review and online post is a highly regarded, small victory that when acquired in quantity or quality can really help build a band or artist’s reputation.
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What We Do
We provide our clients the ability to reach online publishers of magazines, newspapers, free weeklies, websites, blogs, podcasts, and online radio, and utilize our relationships to get their projects heard and written about. We utilize technology to allow publishers the ability to listen, learn, and post about a project. Our goal is to get your music heard by publishers, and ultimately written about, played, and posted online. It doesn’t matter if you’re an established artist, you’re working on your first album, or just recorded your first song in your bedroom – we can find a way to help.
Who Do We Contact?
We focus on editors, freelancers, and online publishers, of course. We work with online press, podcasts, online digital radio outlets, independent Spotify curators, as well as Reddit, Viral Music Instagrams, Noisey, Twitter, Twitch, Facebook, Pitchfork, etc.
Twitch has risen as one of the most organic, natural ways to bring fans from all different corners of the world to your corner of the internet. With interactive sets, request type call in events, and just regular hangs with the band playing your favorite video games, we can help guide you to grow and properly use your new twitch channel. We also can reach out to influencers within the right fandoms and guide you toward a whole new audience just waiting for your content.
Although it is one of the hardest needles to thread, we deliver songs to playlists all the time and know some of the curators at Spotify and AppleMusic, allow us to use our expertise and push the right song to the right place, the time is now, it doesn’t make sense to wait up.
As it stands today, Podcasts are King and getting your song featured in a music pod, or as bumper music for a very popular pod will do wonders for the amount of people looking for your music where it exists. With our veterans in the industry working for you, we can do anything from song placement all the way to possible featured guest spot. The whole world is listening.
Four to six weeks ahead of a tour date, we alert the media in the town/city that an artist is performing and supply them with everything they need to cover the event. We build hype along the route of the tour. We follow up, keep in touch, and invite local press to check out your show both in the print and online arenas. We put your tour on the radar.
We’ll work with the client to create, host, and spread the word about giveaways, contests, new TikTok dances and other promotions. Anything your imagination can create, we can do!
REACHING OUT TO BLOGS
When your release comes out, we can send out promotional e-mails (as well as properly sticker CDs, if that’s your thing) to dozens and dozens of music, entertainment, and blogs of interest. The more your name pops up in different places, the more your name becomes cultural currency, the more your name will continue to pop up when algorithms suggest music on streaming services.
One of the biggest points of exposure for new acts is being featured on a viral influencer or company’s official instagram. Bands take it over for 24-48 hours and post what they want, go live and talk to people, as well as play some of their music. Let us coordinate who you will takeover, and then just have fun and let the people discover you.
A Reddit AMA can open a whole new channel to fans you don’t even have yet. We reach out to appropriate interest groups and can help you set up your first intimate digital Q+A with music fans world wide, all collated into their fandoms. Today’s music industry is far more interactive than it ever was in the history of modern entertainment before and AMA’s open the door for a possible viral moment.