International Music Promotion

At Planetary Group, we understand that the music industry is not a one-size-fits-all business, so we don’t take a one-size-fits-all approach. Every artist,genre, and geography has different goals and needs, and international musicians are no exception.

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At Planetary Group, we understand that the music industry is not a one-size-fits-all business, so we don’t take a one-size-fits-all approach.  Every artist, genre, and geography has different goals and needs, and international musicians are no exception.  We offer specialized, tailor-made promotion solutions to artists based outside the United States to help you:

  • Broaden your audience.
  • Be heard by radio stations.
  • Earn recognition and coverage from media outlets, industry professionals, and record labels.

We know that you have one goal for your music: getting it out there into the world.  We take an aggressive, triple-pronged approach to boosting your listenership by offering international clients three unique services: Radio Promotion, Tour Press, and Online PR.

Online music

Radio Promo

Despite the continuing rise of web-based media, traditional radio stations remain an invaluable core component of gaining effective, broad exposure for new and rising musicians. If you want to succeed as a professional musician, radio coverage is king. So what does Planetary Group offer for international clients?

We are a committed, multipurpose promotional team, and our clients enjoy the benefits of the strong working relationships Planetary Group has forged with college and non-commercial stations around the country. We work closely with DJs, Production and Program Directors, and Station Managers at some of the nation’s most respected and prominent indie stations.
There are thousands of radio stations out there — the options can be overwhelming. We sift through stations so you don’t have to, and we’ll start building buzz in targeted cities before you even arrive.

Tour Press

Planning a tour is a huge endeavor; especially when you’re on unfamiliar soil.

The problem? You want to establish an American fanbase, but you simply don’t have time to dive into the overwhelming logistics of planning your travel routes, targeting stratetgic venues, arranging accommodations, and building up hype before a concert.
The solution? Planetary Group will take care of all the details and fine print for you, so that you can focus on what’s really important: writing, practicing, and playing great music. We target blogs, web portals, and traditional print outlets to make sure that everyone knows you’ll be coming through town well before you hit the stage — fans and label reps alike. Our job is to get people pumped for your U.S. debut, period.


Online PR

The web is constantly expanding, becoming a more powerful and integral part of our personal and professional lives. Whether you’re the president of a record label, a music journalist, or a casual listener, the internet brings all corners of the music industry together at a single, critical point: exposure. If you want to reach the largest audience possible, comprehensive web promotion is simply mandatory.

At Planetary Group, we utilize our professional network to promote your music to influential, trend-setting blogs and electronic publications based across the country. If you’ve recently released an EP or album in your home country, we’ll push for the most visible placement possible. We get the digital community talking about your songs, music videos, and remixes to spread your roots from coast to coast.


Online music

Additional Services for International Clients

Many promotional teams are great for native bands, but have no idea how to handle the unique needs of international clients.  At Planetary Group, we have extensive hands-on experience serving artists from nations all over the globe, and we understand exactly what you need as an artist from abroad.

In addition to the specific radio, tour, and online services we provide, we are here to help you in any way we can.  Your success is our goal, and we will act as your industry advisers from start to finish. Planetary Group can help you:
  • Determine the best timing for your tours and releases.
  • Be featured in huge festivals like CMJ and SXSW.
  • Get interviewed by respected radio stations.
  • Apply for financial grants.

Coming to a new country as a new artist can be daunting — but the promo team at Planetary Group is here to help make your transition as fun, easy, smooth and successful as possible.

Last but not least, be sure to check out our page on how to be heard in the U.S.

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