Even in today’s internet-driven world where streams, TikTok, Instagram stories and YouTube seem to dominate social chatter and turn musicians with no following into stars, traditional radio remains one of the most effective and popular channels for music promotion....

Being a successful artist means making good music, and that usually requires long hours in a traditional recording studio. Sure, home studios have gotten much better throughout the past several years, but almost all of the songs that reach a mass audience from artists...

Public relations companies can help bands and solo musicians in many, many ways, with the goal always being to bring more attention to the musical act and to help them reach a larger audience. By using different channels, including radio, blogs, print publications,...

At first glance, an Instagram bio might seem pretty simple. It’s just a few words and a link, right? Well, at its most basic, yes, but when you’re trying to sell yourself on the internet (and like it or not, that’s exactly what you’re doing as a musician), you need to...