The Best and Worst Days and Times To Post On each Social Media Platform

Whether you’re a band, a brand, or just an individual person who is hoping to keep in touch with people around the world and what’s happening in the news, one thing is clear: social media promotion is incredibly important. It has become the main method by which many communicate, stay on top of what’s going on, and promote themselves and what they do.

As artists, platforms like Facebook, Instagram, Twitter, and TikTok are more vital than ever. It’s very difficult to break through the noise of new talents rising up, and effective social media use as a musician can be one of the best ways to do so. Posting photos, videos, short text blurbs, and more helps you show the world who you are, what you create, and stay engaged with fans and future listeners alike.

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Speaking of engagement, that’s really what everyone’s looking for on social media. A huge follower count is great, but only if those people are actually seeing and interacting with what you share. If you post a photo and none of your 100,000 followers on Instagram like it, does it matter that they’re all following you? It’s better to have fewer followers, but ones who are very much interested in you and what you post. Developing an audience is an artform.

Much can be said about the type of content that performs best, but this article will instead be all about when you should focus your efforts on sharing. What days and times are ideal for uploading pics, clips, and announcements? Read on to find out, and think about how this information may change your social strategy moving forward.

In This Article:

  • The Best Times & Days To Post
  • The Best Times & Days To Post On Facebook
  • The Best Times & Days To Post On Instagram
  • The Best Times & Days To Post On Twitter
  • The Best Times & Days To Post On TikTok
  • The Worst Day To Post On Social Media
  • The Worst Times To Post On Social Media


The Best Times & Days To Post

Every platform is different, but if you don’t want to be too granular when it comes to each individual site and you’re simply looking for a bit of guidance, that’s available too. According to data collected and analyzed by Sprout Social, the best timeframe in which to post on any social outlet is around 9:00 or 10:00 AM on either Tuesday or Wednesday. 

Looking at most of the biggest platforms in social media, the exact times and days do change a bit, but it’s clear taking a quick look at this window is likely a good option for all of them, no matter where you’re trying to reach people.

Looking for some help with social media management? Check no further.


The Best Times & Days To Post On Facebook

Facebook may have fallen out of favor with younger audiences, but it remains incredibly popular with older users, and it doesn’t look like it’s going away anytime soon. If you’re not using Facebook for promotion, you’re missing out on reaching a huge group of people–potential fans who have more disposable income and who may require a greater effort to reach, as they are not often as “online” as millennials and Gen Z.

The best days to post on Facebook are Tuesday through Friday. Timing-wise, you can opt to post before anyone wakes up–think 3:00 AM–or sometime between 10:00 AM and 12:00 PM. That way, you’re either setting your content up to be seen when they look at the social site after they rise, or as they’re taking a break from work in the middle of the day. Remember, this timing takes into account many people’s careers, which isn’t necessarily the case with other platforms.


The Best Times & Days To Post On Instagram

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For the promoting on Instagram as a musican, it seems like Tuesdays and Wednesdays are best (as is noted above). Sprout Social digs deep into its data to list a number of specific times that it suggests are most beneficial for posting from day-to-day, but they all fall within a fairly small window. Posting on Instagram is likely best done between 10:00 AM and 1:00 PM, depending on the day…though it’s safe to say that’s a good period for any weekday.

Now, these numbers appear to be for posting on Instagram’s main feed, as opposed to any user’s Instagram story. Chances are they share similar windows of time, but they may not be exactly the same, as the two parts of the app can appeal to a different clientele.

Check out our full Instagram Guide for Musicians for more info!


The Best Times & Days To Post On X (Twitter)

X’s activity spikes during different times than Facebook, Instagram, and TikTok, though which days appear to be the busiest and best for engagement remain the same. Tweeting on Tuesdays and Wednesdays is a good idea, as that’s when many people are scrolling through the largely text-based outlet. Developing a twitter following for your band is always a good idea to capture this slightly different audience base.

Looking at what time should be stuck to, Sprout Social suggests not a window, but rather one hour–9:00 AM. It doesn’t matter what day, as the site claims it’s the top selection for pretty much every day, including Saturday. That’s a little surprising, as no other social platform has a weekend day included in its top times, but Twitter promotion for musicians is a totally different game from the rest.

The Planetary Group can be your one-stop shop for all things digital marketing for musicians. Just give us a call today! (323) 952-5050 

The Best Times & Days To Post On TikTok

On TikTok promotion, those who want to get the most out of their posts can stick to Wednesdays and Thursdays, and when looking at what times are best, the window shifts a little bit later than on either Facebook or Instagram.

Sprout Social claims that according to the information it reviewed, posting on TikTok between 1:00 PM and 3:00 PM is your top choice. This may be because the vast majority of the short-form video app’s user base is younger. They’re in school at 11:00 AM, when others are taking a lunch break and perusing Facebook, so they’re not as active during the middle of the day. It is a little surprising that the optimal timeframe isn’t a bit later–perhaps 3:00 PM until 5:00 PM or 6:00 PM–but the numbers don’t lie.


The Worst Day To Post On Social Media

It doesn’t matter the site, the type of content, the account, or the time–one thing is clear, and that’s what day is the worst for posting anything on any social media platform. Sundays are the least engaging for social media, so it’s probably in your own interest not to save your best musician content for the beginning of the new week – plan your social media content calendar accordingly!


The Worst Times To Post On Social Media

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What times should you avoid when posting on social media? When asking this question, it’s easy to use common sense to predict when people won’t be holding their phone and scrolling for photos, text, memes, and more. It seems like anytime after 5:00 PM and before 3:00 AM is a no man’s land on these sites. 

That finding is a little shocking, as that’s usually when people are free. They’re not in school, most aren’t working, and, theoretically, they’re at home with nothing to do. It would make sense that 1:00 AM isn’t ideal, but the fact that, say, 7:00 PM is also bad is unexpected. While that reasoning seems sound, Sprout Social’s information says otherwise. 

If you have a new single, album, or tour on the horizon, let Planetary help with your social media management. Make the most of this moment before it passes you by!