NPR Music Premiere: Kalle Mattson’s Avalanche

Contact Us

Music Promotion Guide

Whether you're just starting out or have a few tours under your belt come check out our in-depth Promotion Guide.

Press Registration

Sign up for our press releases and pre-release material. 

The Indie Bible

The Indie Bible has been a staple for musicians and performing artists for over 20 years. Learn more in our writeup below.

npr_music_rgb

 

 

Mattson says of the video, “I’ve had the video concept in my head for a long time actually. I remember being 10 or 11 years old flipping through the Rolling Stone 500 Greatest Albums of All Time magazine and choosing what records to borrow out of my dad’s collection based on the covers alone. All of the albums we recreated are super important to me and the video sort of serves as a window into what has influenced me growing up, discovering music for the first time and then eventually writing songs. One of my main worries was that this would seem like a bit of an ego trip inserting my face into a famous Dylan cover or something but I really think it came out as a work of love for the artists, their records & the covers that also make those albums so special.”

Check out the full premiere over at NPR.

Ready to Get Started?

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

Hear It From Our Clients

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

Working with Planetary has been awesome! Their weekly reports are super detailed and make it easy to track how the promo is doing. They have been super supportive and great and explaining the data we get every week! This has been super helpful as a first timer! I will personally be back!

C. Malz

Worked with Planetary on our first full length album on a US/CAN radio campaign. The album did well, charted all over North American stations and we got to make some in roads for interviews and live sessions. The weekly reports were very helpful as well.

A. Suns

I just finished an 8 week campaign with The Planetary Group. The entire team was professional, competent and friendly to work with. The campaign was very effective in getting my music very significant airplay with medium rotation on multiple station and even as high as a top 10 rotation.

C. Taylor

Our Blog

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels. 

Get More Spotify Streams

Get More Spotify Streams

Ready to turn up the volume on your Spotify streams? Whether you're a rising star or a shower-singing sensation, streaming platforms like Spotify...

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

© 2025 Planetary Group  |  Privacy Policy  |  Terms of Service