Artist Feature: Steel Wool

Contact Us

Music Promotion Guide

Whether you're just starting out or have a few tours under your belt come check out our in-depth Promotion Guide.

Press Registration

Sign up for our press releases and pre-release material. 

The Indie Bible

The Indie Bible has been a staple for musicians and performing artists for over 20 years. Learn more in our writeup below.

We took some time to get to know Steel Wool, the shoegaze rockers making waves across the southland

Planetary Group: Tell us about your latest release. How did you come to create it?

SW: We just put out our self-titled debut EP, Steel Wool, which came out of a bunch of bedroom demos we workshopped over the last year or so. It was a really collaborative process, passing the guitar around, tweaking each others’ ideas, trying to create a sum greater than its parts. The phrase “something like that but not like that” was said a lot. Ultimately, we just went with the best five songs, had a childhood friend make the cover art, and then we were off to the races!

PG: Share a bit about your musical journey, from when you first started making music until now?

SW: I started playing guitar around the age of 8 but didn’t really invest a lot of time into it until high school. Then I played in a few bands in college in upstate New York, but it was simpler, power chord garage rock stuff, just trying to have a good time in a small town. Playing in Steel Wool has been a totally different experience and gives me the opportunity to think about music in a different way, exploring more varied chord structures, song structures, sonic textures, etc. It’s a blessing to have bandmates that are so thoughtful and driven to push me to try out new ideas and techniques I never really gave much consideration to before.

PG: Let’s talk about the music that you love. Tell us about the albums and artists that made you who you are!  What’s an album you grew up listening to?

SW: The Radio Dept.’s debut record Lesser Matters was huge for me in high school. When I was a teenager, I was really into Sofia Coppola movies, which probably had an outsized impact on my taste in music at the time. I got into the band from hearing them in Marie Antoniette, and the CD lived in my car for years thereafter.

PG: What’s an album that inspires you as an artist (I’m sure there are many, but pick one of your choosing)

SW: The self-titled Yuck album – one of the finest records of guitar music made this millennium. There’s so much variation in this one record and they manage to conjure sounds from their guitars that I didn’t even know were possible. I feel like I discover something new to appreciate every time I listen to it, which is a sign of a great album.

PG: An album you currently have on repeat?

SW: The new Punxsutawney EP, Untitled. Four tracks of instrumental post rock. Incredible stuff. One of the best live acts in Los Angeles right now.

PG: An Artist that inspired you?

SW: The Jesus and Mary Chain! So many of their songs are so simple and yet so perfectly distilled – it’s a helpful reminder that sometimes less is more.

PG: An Artist you’d like to collaborate with?

SW: Karly Hartzman of Wednesday – she’s got such a distinctive voice. Love the track she just did with Cryogeyser; their voices really complement each other.

PG: What do you want people to take away from your music?

SW: The main takeaway for me is that your ‘sound’ doesn’t have to be just one thing. You don’t need to box yourself into a singular genre. It’s quite limiting to think that way, and it’s a habit we’ve learned to kick. All four of us listen to pretty different music, and I think that’s reflected in our creative output – there are elements of folk, shoegaze, jangle pop, screamo, and more across these five songs. Letting go of the idea that we need to be a particular type of band was really liberating for us.

PG: What’s next up for you?

SW:We’re playing our EP release show at El Cid in Silver Lake tonight! I’m ducking out of work early to go load in right now!

Thanks to Steel Wool for speaking with us!

Ready to Get Started?

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

Hear It From Our Clients

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

Working with Planetary has been awesome! Their weekly reports are super detailed and make it easy to track how the promo is doing. They have been super supportive and great and explaining the data we get every week! This has been super helpful as a first timer! I will personally be back!

C. Malz

Worked with Planetary on our first full length album on a US/CAN radio campaign. The album did well, charted all over North American stations and we got to make some in roads for interviews and live sessions. The weekly reports were very helpful as well.

A. Suns

I just finished an 8 week campaign with The Planetary Group. The entire team was professional, competent and friendly to work with. The campaign was very effective in getting my music very significant airplay with medium rotation on multiple station and even as high as a top 10 rotation.

C. Taylor

Our Blog

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels. 

Get More Spotify Streams

Get More Spotify Streams

Ready to turn up the volume on your Spotify streams? Whether you're a rising star or a shower-singing sensation, streaming platforms like Spotify...

For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.

© 2025 Planetary Group  |  Privacy Policy  |  Terms of Service