Indie Music Promotion

Back in 1996, we launched Planetary Group to give a louder voice to unknown musicians. Whether they were brand new artists who were just starting out in the music industry, or more established artists whose genre-smashing sounds bent the rules and defied easy categorization, our vision for Planetary Group was to help innovative musicians gain more exposure, sell more albums, and reach more listeners.

More than 20 years later, our mission continues. Driven by our passion for helping talented artists succeed, Planetary Group offers a wide range of professional music promotion services for independent bands, DJs, hip-hop artists, and solo musicians, including:

  • College radio promotion services for indie musicians
  • Consulting services for indie musicians
  • International music promotion for musicians outside the U.S., including Asia, Australia, Canada, Europe, South America, and the United Kingdom
  • Online publicity services for indie musicians
  • Tour promo services for indie musicians

While our offices are headquartered in Los Angeles, we represent musicians from all over the country and world. Whether you’re in Pasadena, Paris, or anywhere in between, we can help you:

  • Book exclusive interviews and appearances
  • Budget effectively for gear and equipment, tour travel, recording, and other expenses
  • Find and choose between quality recording studios and the DIY approach to recording
  • Get featured in festivals, parties, panels, press conferences, and major industry events
  • Identify, market to, and broaden your target audience
  • Learn how to handle interviews with bloggers, radio hosts, music journalists, and others
  • Learn how to prepare and submit your demo tape to targeted radio stations
  • Make an impression on your fans
  • Make valuable industry contacts and connections
  • Refine your image and public persona as an artist
  • Use podcasts, band websites, and social media like Facebook, Twitter, and YouTube to promote your music effectively

college radio promotion company

Independent Music Promo Services for Bands, DJs, Solo Artists, and Rappers

Planetary Group has worked with some of the hottest and most recognizable names in the music industry, giving us direct experience representing artists across a diverse range of styles, genres, and stages of their career, from fresh faces to world-famous chart-toppers.

We know which strategies work and which strategies don’t in a landscape that’s constantly changing and evolving. We work closely with each artist we represent, and personalize our promo services to maximize every client’s potential. Whether your biggest professional goal is to sell more albums, play bigger venues, organize a tour, get featured on blogs or podcasts, record a demo, get airplay on college radio, or hit other career targets, we can help you hone your craft while we put a targeted, aggressive strategy into action.

We understand how to climb in the music industry, and our skill as promoters shows in the clients we attract. To give you just a small sample of our client portfolio, Planetary Group has represented dozens of game-changing artists, including names like:

  • Beastie Boys
  • Black Francis
  • Bon Iver
  • Brian Eno
  • Buzzcocks
  • Cyndi Lauper
  • David Bowie
  • Flogging Molly
  • Foo Fighters
  • Gogol Bordello
  • Interpol
  • Janelle Monáe
  • Katy Perry
  • Moby
  • Nine Inch Nails
  • Passion Pit
  • Pet Shop Boys
  • Reggie Watts
  • The Decemberists
  • The Prodigy
  • The Smashing Pumpkins
  • They Might Be Giants
  • Yoko Ono

Breaking into any industry is tough, especially when it’s as competitive as the music industry, and especially when you’re just starting out building your network of professional contacts. At Planetary Group, we leverage more than 20 years of hands-on, insider experience working with independent artists, radio stations, music magazines, concert venues, record label reps, and more to help our clients forge productive industry connections that last. We can help your name stand out from the crowd, boosting your ability to get noticed by A&R reps at indie record labels, radio program directors at college stations, influential bloggers and music critics, and other important figures in the industry.

L.A. Music Promotion Company for Indie Musicians

Planetary Group provides professional indie promo services for independent artists across a wide range of genres and subgenres, including:

  • Eclectic and Fusion
  • Experimental, Glam, and Noise
  • Indie Alternative
  • Indie Electronica
  • Indie Folk and Bluegrass
  • Indie Funk
  • Indie Pop
  • Indie R&B
  • Indie Rap
  • Indie Rock
  • Indie Soul

Whether you’re a solo artist, the member of a band, an up-and-coming rapper, or a DJ or composer, the experienced indie music promoters at Planetary Group can help you define and then smash your career goals as a performer or songwriter. Our professional promoters for indie musicians work with artists in Atlanta, Austin, Boston, Chicago, Houston, L.A., Long Beach, Memphis, Miami, Minneapolis, Nashville, New Orleans, New York City, Philadelphia, Portland, San Diego, San Francisco, Seattle, St. Louis, and all over the globe, from Melbourne to Montreal.

Are you ready to get serious about your career as a professional musician? Then call us today at (323) 952-5050 for a consultation about what you’re looking for in a promoter and how Planetary Group can help.