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    Most musicians work hard just to fulfill their dream of sharing their music with the rest of the world. They practice, play, record, tour, sell merch, and attend press events just so that other people can enjoy what they create. And while their efforts often pay off, it’s hard to do it all alone, which is why it’s advisable for bands that are following their dreams of success to hire a public relations agency to help them with the promotion of everything they have to offer.

    Keep reading to find out more about how hiring a public relations firm can help your band reach new audiences around the world, or call The Planetary Group at (323) 952-5050.

    What is Public Relations?

    Public relations is essentially the practice of managing the spread of information among fans and consumers. It involves telling a story about a person or group of people to the public via paid or unpaid/unearned methods. A public relations professional could use a variety of different methods to share a story with the public, including press releases, speeches, special events, networking and event sponsorships, blogging, social media, and the cultivation of relationships with people in the media.

    One of the most important things a publicist does is to gather all of the materials that tell your story — photos, a short biography, social media channels — into a press kit, which can be distributed to media outlets. The work of a publicist involves a deep knowledge of the person they represent, the story they want to be told, and the audience that they are trying to reach.

    In the music industry, public relations is tailored to promote the products and creations of musicians, which can mean a tour, album, merchandise, or other product that a musician may be attempting to share with the world. In order to promote these things, public relations professionals depend on radio promotion, media outlets, and online publicity to share their client’s message.

    How Can My Band Benefit From Public Relations?

    While attempting to spread their music more widely across the world, musicians must understand what they can gain from using public relations advantageously. The most important thing that bands should remember while deciding whether to use a publicist is that using a public relations agency can allow bands and musicians to focus entirely on their music, which is the most important part of any musician’s career.

    A publicist can help a musician by identifying specific goals to reach and how to reach them. They can identify not only the right kinds of content to create for a specific promotional plan, but how and when to implement it. With a deep knowledge of timelines and content cycles, a publicist can leverage the power of timing to make sure that a band’s message is heard by the right people in the right way at the right time.

    PR Services for Bands We Offer

    Planetary Group has an array of areas that we specialize in to ensure that press and promotional materials are created and seen by the right people. The Planetary Group can ensure specialized knowledge and implementation in the domains of radio promotion, online promotion, event/festival promotion, and media training and consulting.

    Radio Promotion

    The Planetary Group can develop a regional or national radio campaign that targets appropriate outlets. We reach out to these stations and ask them for airplay and feedback regarding your release, as well as radio interviews in the markets in which you’ll be touring.

    College radio stations, adult alternative stations, non-commercial and commercial specialty shows – all of these are targeted by the staff at The Planetary Group to get clients’ music played on air. These stations are chosen for the wide range of musical genres that get played, which often attracts versatile and open-minded audiences. We maintain close relationships with station managers, program directors, and DJs so that we can get your music into the best possible hands.

    Online Promotion

    The Planetary Group can help you gain publicity through promotion via online outlets in the digital community. We can increase public interest and awareness through the strategic use of features, interviews, articles, reviews, previews, and other content that will expose your work to various audiences. We can place this content strategically on a number of platforms, including magazines, newspapers, blogs, podcasts, online radio, electronic publications, and websites.

    By making the most of relationships with editors, freelancers, online publishers, and social media users, we are able to draw attention to our clients’ projects and endeavors. We can also provide publicity for tours: Weeks before you go on tour, we can alert the media in the cities along the tour route.

    International Promotion and Media Training/Consulting

    International bands (or domestic bands touring overseas) are in especially good hands with The Planetary Group. We can serve artists from all over the world through radio promotion, online promotion, tour press, and media training and consulting tailored to audiences in hyperspecific locations, anywhere on Earth. We can also assist with applying for financial grants and making your trip to another country as comfortable and smooth as possible. We can also coach you to help you understand how to make the most out of every press opportunity.

    What Should I Know While Choosing a PR Company?

    Before choosing a PR company to work with, there are a few things you should keep in mind. First of all, remember to be patient. Results will likely not come overnight, but rather after a series of concentrated efforts. It’s also important to choose a public relations firm that understands the specific needs of the music you’re making, the genre you’re in, and the audience you’re trying to reach.

    The Planetary Group is Available for All Your Band’s Public Relations Needs

    The Planetary Group wants to help artists spread their work far and wide. We design and implement promotional campaigns for artists of every genre, size, and popularity, and we can put that experience to work for you. Contact us for a free consultation by visiting our website or calling us at (323) 952-5050.

    Music Promotion Guide

    Whether you're just starting out or have a few tours under your belt come check out our in-depth Promotion Guide.

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