Radio Promotion
Let’s get your music on the radio
Since 1996, The Planetary Group has specialized in helping bands and musicians secure meaningful radio airplay across the United States and beyond. Radio remains one of the most powerful tools for building credibility, reaching new audiences, and driving long-term career growth. Whether you are an emerging independent artist or working with an established label, our team develops strategic radio campaigns designed to meet your goals and maximize exposure for your release.
Every project begins with intention. Depending on your objectives, we design either a national campaign or a carefully targeted regional rollout. Some artists want to build momentum in specific tour markets. Others aim for national chart traction across AAA, college, or non-commercial formats. We identify the outlets most appropriate for your music, your genre, and your stage of development, then craft a campaign tailored specifically to that strategy.
Our work does not stop at simply sending music to stations. We actively solicit airplay and programmer feedback, maintain consistent communication with key contacts, and pursue radio interviews in touring markets whenever possible. The goal is not just spins, but connection. We help position your release so it resonates with the right programmers and listeners.
How Radio Promotion Works
Radio promotion is relationship-driven and strategic. Before we move forward with any campaign, we listen carefully to your release. This initial review helps us determine how your music fits within the formats we target and how best to position it.
To begin, send a link to your release to our office. Once we have reviewed your music, we will contact you with our honest assessment and promotional recommendations. If we believe your project aligns with our radio network and campaign strengths, we will outline a proposed strategy, timeline, and campaign scope.
Radio campaigns typically run for six to eight weeks, though timelines may vary depending on release-date coordination and chart objectives. During the campaign, we conduct consistent outreach to targeted stations, follow up regularly, and track progress in real time. You receive detailed weekly reports that include adds, spins, chart positions, and qualitative feedback from programmers. These reports are accessible through our website and provide transparency into campaign momentum.
Our approach combines industry experience, data tracking, and direct relationships built over decades. Since 1996, we have cultivated trusted relationships with programmers who rely on us to deliver quality music that fits their audiences. That trust matters.
Why Professional Radio Promotion Matters
Radio airplay is not automatic, even for strong records. Stations receive hundreds of submissions each month. Programmers are inundated with digital links, physical copies, and email pitches, and only a small fraction of those releases ever make it onto the air.
Without dedicated promotion, your music may never be heard by decision-makers.
Professional radio promotion ensures that your release does not sit unnoticed in a crowded inbox. We present your project directly to the programmers who program your format. We follow up persistently but professionally. We gather feedback and relay it back to you. Most importantly, we advocate for your music within a competitive landscape.
Promotion is a continuation of the investment you have already made. You have invested in writing, recording, production, mixing, mastering, artwork, and distribution. Strategic radio promotion extends that investment into audience reach and long-term visibility.
What Types of Stations We Target
We promote to a broad spectrum of radio formats, including:
- College radio
- AAA (Adult Album Alternative)
- Non-commercial radio
- NPR affiliates
- Public radio
- Commercial specialty shows
These formats encompass a wide range of musical genres. From indie rock and singer-songwriter releases to hip-hop, electronic, experimental, folk, alternative, and genre-bending projects, we are experienced in positioning music across stylistic lines.
College radio remains a powerful platform for emerging artists, tastemakers, and future industry influencers. AAA and public radio outlets can offer sustained exposure and credibility for artists seeking broader adult audiences. Specialty commercial shows allow niche and genre-specific projects to connect with highly engaged listener bases.
Each campaign begins with identifying the stations that make sense for your sound.
We do not blast your music indiscriminately. Instead, we curate outreach based on fit, audience, and realistic chart and exposure goals.
What You Need to Get Started
To initiate a radio campaign, we require:
- .wav files of your music
- High-resolution cover art
- A current artist bio
Most stations now accept submissions digitally, so unless required for a certain campaign no physical CDs will be required.
Providing clear metadata, accurate release dates, and updated press materials also helps us position your campaign effectively. The more organized and complete your materials are at the outset, the more efficiently we can launch.
Tour Support and Market Activation
If you are planning tour dates, our radio promotion can support those markets in advance of your arrival. Tour support campaigns aim to generate awareness and airplay in the cities you are visiting, helping to build local buzz and potential attendance.
This groundwork may include securing radio interviews, in-studio performances, and on-air mentions tied to your tour stops. Coordinated promotion between touring and airplay creates momentum that extends beyond a single performance night. Radio listeners become ticket buyers, and exposure compounds over time.
Campaign Duration and Reporting
Most radio campaigns run six to eight weeks, but we evaluate each release individually. Timing around official add dates, digital distribution schedules, and touring plans influences rollout strategy.
Throughout the campaign, we provide detailed weekly reports. These reports outline:
- Stations that have added your release
- Spin tracking
- Chart positions when applicable
- Programmer feedback
- Interview placements
Transparency is central to our approach. You will know where your project stands and how it is progressing.
Who We Work With
Over the years, we have partnered with major labels, independent labels, management firms, distributors, and unsigned artists. Our roster reflects a wide range of career stages, from first releases to established touring acts.
We understand that each client’s needs are different. A debut independent artist may require foundational exposure on college radio to build press momentum. A label-backed release might pursue chart positioning across AAA or non-commercial formats. Our flexibility allows us to work across budgets and objectives while maintaining campaign integrity.
You can explore our client roster under the Radio section of the Clients page to see the breadth of artists and labels we have supported.
Nick Cave
Soccer Mommy
$ucideBoy$
Chappell Roan
Arlo Parks
The Last Dinner Party
The Dare
The Hives
What Does It Cost?
Radio campaign costs vary depending on scope, format, targets, and geographic reach. National campaigns differ from regional efforts, and multi-format rollouts may require a broader strategy.
When considering promotion budgets, it is helpful to view radio as an extension of your recording investment. You have dedicated time and resources to producing a quality release. Strategic promotion ensures that the release reaches decision-makers and listeners.
We will outline campaign options and pricing after reviewing your music and understanding your goals. Our recommendations are tailored to maximize impact within realistic parameters.
How to Submit Your Music
To begin the conversation, send us a link to your music at using the form on this page.
Please include:
- A streaming or download link to your release
- Your bio
- A brief cover letter introducing your project
Alternatively, you may send a hard copy submission, including your CD, bio, and cover letter to:
Adam Lewis
The Planetary Group
6161 Santa Monica Blvd. Suite 202
Los Angeles, CA 90038
Be sure to include complete contact information, including a phone number. Please allow four to seven business days for a reply after submission.
Why Choose The Planetary Group for Radio Promotion
With nearly three decades of experience in radio promotion, The Planetary Group combines long-standing industry relationships with a deep understanding of evolving music landscapes. Radio continues to influence press coverage, streaming visibility, touring opportunities, and overall artist credibility.
We approach every campaign with strategy, integrity, and realism. Not every record is right for every format, and honest feedback is part of our process. When we take on a project, we do so because we believe in its potential within our network.
Radio remains competitive. Success requires persistence, relationships, and positioning. Our role is to ensure your music is not only heard but seriously considered.
If you are ready to explore how radio promotion can elevate your release, we invite you to submit your music and begin the conversation.
Ready to Get Started?
For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.
Hear It From Our Clients
For over 20 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.
Working with Planetary has been awesome! Their weekly reports are super detailed and make it easy to track how the promo is doing. They have been super supportive and great and explaining the data we get every week! This has been super helpful as a first timer! I will personally be back!
C. Malz
Worked with Planetary on our first full length album on a US/CAN radio campaign. The album did well, charted all over North American stations and we got to make some in roads for interviews and live sessions. The weekly reports were very helpful as well.
A. Suns
I just finished an 8 week campaign with The Planetary Group. The entire team was professional, competent and friendly to work with. The campaign was very effective in getting my music very significant airplay with medium rotation on multiple station and even as high as a top 10 rotation.
C. Taylor
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For over 30 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels. Planetary can help to create a solid foundation for new artists, and take all artists to new levels.
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