In preparation for Australia’s premier music industry conference and artist showcase, Big Sound, our own Adam Lewis answered questions for Tone Deaf about avoiding the biggest PR mistakes bands can make.
“Be loyal. Stick with your radio plugger or publicist for the long term if they are delivering. Too many acts think that they don’t need us once they are signed. Too many managers won’t stand up to their new label. If the radio plugger or PR professional has done their job up until that point, then you should keep that member on the team as you progress to your label. This person knows you, where your fans are and how best to work with you moving forward.
Often times bands and managers just think they need to work with the in-house label person – who knows nothing about the act or where the fans are. It’s a huge step back for you. Plus that person is working multiple bands on the label. You also don’t know that the agenda is in-house. Better to have your own advocate. Find the budget yourself to keep this valuable team member on board or stand up to the label. This person helped get you where you are now. Why throw them away?”
If you’ll be attending Big Sound, be sure to say hi to Adam! Read the full interview here.
