Promotion Done Right

Planetary Group takes a custom approach for each and every artist we work with. Take a look at the services we provide and let us help your band reach the next level in your musical career.

Radio Promo

Whether you're an established artist or just recorded your first song we can help get your music heard.
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Our approach isn't cookie cutter - let our team coach you to create an effective publicity campaign.
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Online Promo

We help you to earn real public interest from interviews, reviews, previews and so much more.
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Is your international band looking to get airplay in the USA? We can help expand your fanbase.
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New York Times speaks with Planetary Co-Founder Adam Lewis at CMJ


Planetary’s Australian import Fraser Gorman plays CMJ’s College Day (photo by David Medeiros for CMJ)

Another successful year in the books for Planetary Group at CMJ! The team was out in full force & hosted 16 bands from across the globe at our annual party at Piano’s. In between subway stops and slices of dollar pizza, Planetary co-founder Adam Lewis had a chance to chat with the New York Times.

This year marked CMJ’s 35th annual Music Marathon. The company is in the midst of a “two-year rejuvenation of the brand” as it shifts focus to accommodate the changing tides of the music industry. New York Times’ Joe Coscarelli spoke with Lewis about the importance of pre-festival preparation for international bands coming to the US for the first time, “A lot of bands still believe in the dream that someone can walk in and discover them. But just because you can get a grant doesn’t mean you should come. There are bands that pay to play in front of five people. That’s what you want to avoid.”

Read the full article over at the New York Times’ site.


Method Man & K-Os Top The Charts

Back with his fifth studio album The Meth Lab out on Tommy Boy Records, Method Man has struck a chord in the hearts of programmers across the nation and nailed the top spot on CMJ’s Hip Hop chart with the help of Planetary Group.

We’ve also been proud to present the latest release from k-os, Can’t Fly Without Gravity out on Dine Alone Records which hit #1 on Earshot’s National Hip Hop chart. Boston Globe called it, “an undeniable creative triumph.” We agree.

Planetary Presents: CMJ & Culture Collide 2015

It’s a bicoastal celebration! Whether you call PST or EST your time zone home, there’s a Planetary party for you. First is our Culture Collide party in the Champagne Room of Taix on Friday October 9th. A few weeks later in NYC, Friday October 16th from noon til six pm we’ll be taking over both stages at Pianos.


Planetary Presents CMJ 2015

Culture Collide 2015 1000



Tone Deaf Interview: Adam Lewis On Avoiding PR Mistakes





In preparation for Australia’s premier music industry conference and artist showcase, Big Sound, our own Adam Lewis answered questions for Tone Deaf about avoiding the biggest PR mistakes bands can make.

Be loyal. Stick with your radio plugger or publicist for the long term if they are delivering. Too many acts think that they don’t need us once they are signed. Too many managers won’t stand up to their new label. If the radio plugger or PR professional has done their job up until that point, then you should keep that member on the team as you progress to your label. This person knows you, where your fans are and how best to work with you moving forward.

Often times bands and managers just think they need to work with the in-house label person – who knows nothing about the act or where the fans are. It’s a huge step back for you. Plus that person is working multiple bands on the label. You also don’t know that the agenda is in-house. Better to have your own advocate. Find the budget yourself to keep this valuable team member on board or stand up to the label. This person helped get you where you are now. Why throw them away?”

If you’ll be attending Big Sound, be sure to say hi to Adam! Read the full interview here.

NPR Music Premiere: Kalle Mattson’s Avalanche




Mattson says of the video, “I’ve had the video concept in my head for a long time actually. I remember being 10 or 11 years old flipping through the Rolling Stone 500 Greatest Albums of All Time magazine and choosing what records to borrow out of my dad’s collection based on the covers alone. All of the albums we recreated are super important to me and the video sort of serves as a window into what has influenced me growing up, discovering music for the first time and then eventually writing songs. One of my main worries was that this would seem like a bit of an ego trip inserting my face into a famous Dylan cover or something but I really think it came out as a work of love for the artists, their records & the covers that also make those albums so special.”

Check out the full premiere over at NPR.

Planetary’s Sheppard Goes Platinum in US with “Geronimo”

Sheppard Go Platinum in US

Planetary client & Australia’s Sheppard were presented with an RIAA certified platinum plaque on CBS’ The Talk this week for their track “Geronimo” – catch the band on tour this summer!

“The band’s international success follows the mammoth reception Sheppard have received at home in Australia, where they were recently nominated for 7 ARIA awards, winning the award for ‘Best Group’. “Geronimo” was the highest selling single of 2014 in Australia, where it is certified five times platinum.  The band’s Australian debut album, Bombs Away, has attained gold status, remaining atop the ARIA charts since release.  “Geronimo” is a Top 10 European airplay record, garnering radio play in 50 countries, as well as reaching the Top 10 on the singles chart in over 12 countries.  What’s more, the single is approaching 130 million Spotify streams worldwide. The hometown heroes also recently garnered a nomination for “Song of the Year” and won for “Pop Work of the Year” and “Most Played Australian Work” at Australia’s APRA Music Awards.” via Republic.

Braids Hit #1 at Earshot

Braids - Deep In The Iris

“Soothing and suspenseful, complex and simple, delicate and harsh. Deep in the Iris is full of surprises.” – Bust Magazine

To record their third album, Deep In The Iris, Braids decamped to a series of retreats in the mountains of Arizona, Vermont, and upstate New York. Surrounded by nature in all its warm vitality, the longtime bandmates strove to shed the fabric of their day to day relationships, being bare and vulnerable before one another. What resulted is Deep In The Iris, their strongest record to date – powerful, yet fragile; immaculately sculpted, but deeply human.

The resulting LP has been warmly received far and wide, congratulations to Arbutus Records’ Braids on hitting #1 with Deep In The Iris at Earshot’s National Top 50 for five weeks & National Electronic chart for six!

Join Us At Canadian Music Week!

RSVP for our Canadian Music Week day party:

Saturday May 9th 12-6pm

Bovine Rooftop, 542 Queen Street West

Australia’s Courtney Barnett Hits Number 1 At CMJ

Planetary Group is proud to be bringing Barnett’s second release Sometimes I Sit and Think, and Sometimes I Just Sit to the format, where it has been welcomed with open arms, landing at #1 on CMJ’s Radio 200 chart for two weeks. Rolling Stone lauds her as, “one of the sharpest, most original songwriters around – at any level, in any genre.”

“… wherever Barnett ends up, we’re going to want to go with her. She’s a talent we’ll be following for decades.”

Planetary Showcase: SXSW 2015

Can’t wait to see you there! RSVP here.