10 Ways to Make More Money Selling Merchandise Online as a Musician

As a musician, you have the ability to earn money not just through your music, but also through the sale of merchandise. Selling merchandise online can be a great way to supplement your income and connect with your fans on a deeper level. In fact, these days, it may be one of the best ways to make some much-needed cash, as sales of your CDs and streaming royalties just don’t add up like they should.

Here are 10 ways to make more money selling merchandise online as a musician.


In This Article:

  • Offer A Variety Of Merchandise Options
  • Use High-Quality Images
  • Offer Exclusive Merchandise
  • Offer Bundle Deals
  • Use Social Media To Promote Merchandise
  • Offer Special Promotions
  • Utilize Email Marketing
  • Use Video To Showcase Merchandise
  • Offer Personalized Merchandise
  • Utilize Influencer Marketing


Offer a Variety of Merchandise Options

In addition to t-shirts, hats, posters, and other merchandise, consider expanding your options with items like mugs, stickers, or even limited-edition collectibles. This diverse range increases the likelihood that fans will find something they like and want to purchase. Providing a wide selection ensures that fans can choose merchandise that fits their preferences and budget, making them more likely to make a purchase.

Use High-Quality Images

High-quality images of your merchandise on your website not only attract and engage fans but also enhance their shopping experience. When fans can see detailed images of your products, it increases their confidence in making a purchase. To capture the essence of your band merchandise, ensure that your images are well-lit, showcase different angles, and highlight any unique features or designs. Quality images can make all the difference in converting website visitors into customers.

When trying to sell more merch, it might help to find more fans first! Planetary can help with online marketing and promotion for musicans 

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Offer Exclusive Merchandise

To create a sense of exclusivity and urgency, consider offering limited-edition items or merchandise exclusively available on your website. Highlighting the uniqueness of these items can motivate fans to buy directly from you. Limited-edition merchandise, in particular, can drive a sense of FOMO, encouraging fans to act quickly to secure these rare collectibles. 

Additionally, you can consider offering special access or discounts to fans who subscribe to your mailing list or join your fan club. This not only provides exclusive content but also strengthens the connection with your most dedicated supporters.

Offer Bundle Deals

Bundle deals, such as combining a t-shirt and album, can incentivize fans to purchase multiple items at once. This not only increases sales but also boosts the average order value as fans are more likely to seize a good deal. While you might charge more for the items separately, scoring a larger order is still good for you in the end. For example, offer packages that include complementary items, like a vinyl record and a signed poster. Bundling related merchandise can enhance the overall value of the purchase, encouraging fans to invest in a complete package.

Use Social Media To Promote Merchandise

Your social media platforms are powerful tools for promoting merchandise and expanding your reach. Share appealing pictures of your products, engage with your followers, and don’t forget to use relevant hashtags to broaden your audience. Social media allows you to engage with your fans on a more personal level, offering a glimpse into your life and creative process. Consider sharing behind-the-scenes stories of how your merchandise is made or how it ties into your musical journey. Your authenticity can resonate with fans and make them more inclined to support your merchandise.

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image from Grateful Shred‘s Instagram merch promotion

Offer Special Promotions

To ignite excitement and boost sales, consider periodic promotions like discounts or limited-time offers. These sales and specials create a sense of urgency and encourage fans to take action. For instance, you can run a ‘Merchandise Mondays’ promotion, offering a different discount or exclusive item every Monday. This keeps your fans engaged and returning to your band’s online store regularly.

You may also want to consider running promotions that tie into significant events in your music career, like album anniversaries or tour promotion, to create excitement and draw attention to your merchandise.

Utilize Email Marketing

Maximize the potential of email marketing by sending out newsletters and promotional offers to your fans. Segment your email list to target specific groups of fans with tailored promotions and product highlights.

For example, separate your list into “loyal fans” and “new listeners” and send different promotions to each group. Loyal fans might receive early access to new merchandise, while new listeners can be enticed with a special discount on their first purchase. Effective email marketing not only drives sales but also keeps your fans informed and engaged with your musical journey.

Use Video To Showcase Merchandise

Create engaging videos that showcase your merchandise, such as unboxing videos or clips of you wearing or using the products. Video content establishes a more personal connection with your fans and provides an authentic look at your merchandise. You can also consider collaborating with vloggers or YouTubers in the music and fashion niche to create video reviews or features on your merchandise. These partnerships can extend your reach and lend credibility to your products, enticing new fans to make a purchase.

Need help creating musical video content? We can help with that.

Offer Personalized Merchandise

Elevate the fan experience by offering personalized merchandise, such as custom-printed t-shirts with their names or favorite lyrics. Personalization not only forges a deeper connection but also makes for great gift options, increasing sales potential. You can create an online customization tool or work with a company that does this sort of thing to allow fans to make your merch their own.

Utilize Influencer Marketing

Collaborate with other musicians or influencers in your niche to tap into new audiences and promote your merchandise. Influencer marketing is a valuable strategy for expanding your reach and driving sales. Seek out influencers whose values and audience align with your music and your merchandise. You can collaborate on music content creation, co-host giveaways, or offer exclusive discounts for their followers. These partnerships can introduce your music and merchandise to potential fans who are already interested in the niche you live within.