How Podcasts Can Help Your Music Career

Musicians and bands everywhere are always on the lookout for a way to maximize their promotional efforts – and the traditional methods of music promotion are constantly evolving. As years have gone by and technology has become more sophisticated, the internet has made it easier for musicians to market and share their creations, especially through the strategic use of podcasts. Keep reading as our music promotion company discusses how podcasts can help musicians reach more listeners and develop their professional careers.

What Benefits Can a Musician Get from a Podcast?

Podcasting has become a favorite way to convey a message through the internet. In its beginnings, podcasting had a “do-it-yourself” approach. Essentially, any person with a microphone and a computer could launch their content and build up from there. As the years have gone by, podcasting has become more sophisticated and more prevalent, especially in the music industry. Below, we’ve listed just a few of the benefits podcasts can bring to musicians.

Boost Your Presence

One of the most significant benefits podcasting offers to a musician is boosting their presence. Up-and-coming artists often lack the resources to launch an all-hands-on-deck campaign. As such, podcasting provides a unique, convenient, affordable way to let your content – and your personality – be heard across the internet.

There are different podcast platforms reaching millions of users on a daily basis. For instance, Apple’s iTunes service has a podcast feature that its listened to by millions of users around the world. This means as an artist, you have the chance of reaching the world by using a relatively simple and accessible method. If you have no experience with this type of technology, or you lack the time to manage a podcast, a professional music promoter can help you determine the best promo strategy.

Fanbase Growth

Besides your music itself, the most essential part of your career is your fanbase. However, despite knowing this obvious fact, some artists struggle to find the best way to expand their fanbase. A podcast’s ability to be instantaneous and accessible to virtually the entire world provides a musician with a unique opportunity for exposing his or her content to thousands or millions of users simultaneously. This can help an artist to develop a robust and loyal community following, which is vital for any musician’s career.

Music Promotion

Promoting your content on a podcast can be an extremely powerful tool to attract more fans – and more business opportunities. For instance, as your fanbase grows, so do your chances of reaching the ears of local businesses or event coordinators who are looking for fresh new content. Therefore, podcasting also serves as a means of promoting yourself and your music. A professional music promoter can guide you through the entire process and let you know what the best course of action is to reach your creative and professional goals.

New Opportunities

Podcasts are not meant just for causal listeners and fans. Anybody – including industry professionals and other indie musicians – might be listening to your content. This can open the doors to all sorts of performance opportunities, such as collaborations with other artists. It is never a bad idea to explore podcasts as a way to hone your sound, meet likeminded musicians, and make progress toward your goals.

Why Should Every Musician Use Podcasts?

The short answer to this question is: why not? Podcasting has been picking up steam since its introduction into the online world. As time has gone by, many companies have dedicated their resources to perfecting the podcast medium, making the technology more accessible and streamlined for newcomers and seasoned users alike.

This is important because it allows the user to have a powerful tool at their disposal for any project they wish to share with the world. Long before podcasts and the internet existed, artists and bands often relied on big-budget marketing campaigns. Today, podcasting has made it easier to reach a broad audience in a matter of seconds. Whether you’re a solo artist or a band member, you need to grab the attention of as many fans as possible to stand out from the crowd. With a professional podcast, you can reach the audience you want while boosting your musical and artistic presence. A professional music promotion team can help you create and manage a professional podcast so you can focus on building, shaping, and polishing new musical content.

Online Indie Music Promotion Services for Bands and Solo Artists

Planetary Group is a Los Angeles-based music promotion company which has established itself as a reputable and professional company dedicated to helping artists both local and international. We can help an artist by creating tailor-made marketing depending on our client’s needs. From online music promotion and publicity to international marketing and consulting for musicians, the radio promotion professionals at Planetary Group can help. To learn more about our services and how we can help you take on your next musical project, call Planetary Group today at (323) 952-5050, or contact us online.