So, you’ve poured your heart into a great song, or a collection of songs, and now you’re ready to share with the world, but it can be tricky to navigate the musical landscape in 2020.
If you want your work to stand out, you can’t just drop your music into the world without some advanced planning. Although it is easier than ever to share music via services like SoundCloud and Bandcamp, there’s much more to think about, if you really want your music to reach a broad audience.
So, we’ve compiled 3 things you need to do before releasing your music.
Release a single first – even if you already have a completed album.
In most cases, it’s recommended to start by releasing a single, rather than the whole album.
Why? Because most streaming services won’t allow you to claim an artist profile unless you already have music on their platform. You definitely don’t want to miss out on your priority releases, like an LP or an EP.
So, it’s best to stake out your spaces on the major streaming services with a single to start, and if you have a full album completed you can use the single to start creating buzz around your completed album.
Consider your marketing strategy.
Create a timeline. Give yourself 1-3 months for your campaign, and you should plan to promote your music both before and after it’s released.
BUT – Don’t promote your work until your fans can take action. So, in the days before you’ve released, make sure that fans can pre-order your music. Your fans can help you create anticipation by sharing it with their networks, too.
Your messaging will be different depending on your project and the specific audiences you’d like to attract. To get started ask yourself the following questions:
- How is the release of your music going to help foster a relationship with your audience?
- How can you use your music to tell a little more of your artist’s story?
- How do you want your release to help you advance your music career?
The answers to these questions will help you determine where you will ultimately promote your release, and how you will tell your story.
Protect your copyright.
Protect your work by registering it with your local copyright office.
A copyright gives you exclusive rights to the music, and allows you to collect royalties if anyone else covers your music, or uses it in another project. It also protects you from someone else who might claim to have written the music first.
Just remember, in the music industry every track has two copyrights: one for the musical composition, and one for the recording.
Once you have your basic copyright, you’ll also want to look into
There’s obviously much more we could discuss with regard to releasing and promoting your music, but these tips give you a big picture overview of how to most effectively share your music with the world!