In the past, people only discovered new musical acts or exciting tracks and albums via one of just a few routes. Word of mouth from friends, the radio and entertainment-focused publications all helped spread the word about rising talents or new releases, and that was pretty much it. These days, streaming platforms and social media are also helping countless music lovers find unearthed talents and unheard tunes, but the media still plays a pivotal role in breaking artists.
Securing press coverage is one of the best ways any musician can reach new fans, but it’s tougher than ever, as the media market has contracted, writers are overwhelmed and there are more PR companies than ever before. So, if you are lucky enough to see your name appear in print at any point, there are some steps you should take to set yourself up for success the next time around, and also to make sure you get as much as possible out of each opportunity.
In This Article:
– Thank The Writer
– Share The Article On Social Media
– Tag The Writer
– Talk To Your PR Team
– Add It To Your Website
Thank The Writer
First and foremost, before you do anything else, you need to thank the author of the piece, whatever it may be. Unless they went out of their way to say something incredibly negative about you or your work, you should write something that shows how grateful you are for the attention they’ve paid to you and the music you make. Even if it’s a small blurb, it’s important to remember that there are thousands of artists vying for the attention of a relatively small number of journalists and bloggers, and every little bit helps you and your career.
You may know this writer and have their contact information, and if that’s the case, feel free to reach out directly. If you’ve been corresponding with them to set this piece up, send something quickly that shows your appreciation. This could be an email or even a letter or card in the mail. If they put together a lengthy piece about your latest album or shared a glowing review of your concert, you may want to consider sending a small gift. Keep it tasteful!
If it’s not you who is in touch with the writer, but rather the PR team you’re working with, reach out to them and share a message you’d like for them to pass on. They will surely be happy to do so.
Share The Article On Social Media
Shortly after the article posts online, make sure you take a moment to craft a quick social strategy. Yes, of course you’re going to share it on your channels, but how are you going to do so, what are you going to say, and what are the writer’s handles?
Take the time to craft a fun and complimentary caption for your post, and feel free to try to mix it up for the various platforms. The same post that works brilliantly on Twitter probably shouldn’t mirror what you share on Instagram, as they are different sites and what does well on each differs from the next. Write something intelligent and thoughtful…so not just a simple link.
Tag The Writer
By this point, you may have already thanked the person who penned the article about you, but that doesn’t mean you can’t do so again, especially in public. When you’re working on your social posts that include the link to the write-up, find the author’s handles, at least on Twitter and Instagram, which are the most widely available, while Facebook is more private. Make sure to include their @ as a thank you and as a way to promote them, even if only slightly.
Talk To Your PR Team
If your music career is just beginning, chances are you might not have a PR team yet. In fact, you might not have even thought about working with a public relations, music marketing or promotions company to spread the good word about your work…though this is something you should consider, no matter where you are on your rise to stardom.
If you are currently contracted with a PR firm of any kind and your latest write-up was secured by someone other than you, shortly after a piece goes live is a good time to talk to your partner. First, thank them for what they’ve made happen. No matter how small the mention, it represents many hours of hard work on their part, and people in those roles aren’t often recognized for their efforts.
After saying thank you, ask if there’s a way to get more out of this article. If it’s featured in a prominent publication or it’s a particularly glowing review of some kind, your band’s Public Relations Team may want to rewrite the materials they’re sharing to include this latest win. A favorable word from one of the bigger blogs or a well-known writer may be more interesting to other editors and journalists than whatever verbiage is present in your current press release, and it could lead to more positive attention.
What’s a PR team and how can one take your career to the next level?
Add It To Your Website
Some musicians have a section of their website dedicated solely to press. Not everyone feels comfortable going this route, but it’s a fantastic way to show the world that over time, you and your work have been covered by a number of outlets. It highlights that there is ongoing interest in your art, and putting all those clips in one place is a good idea. Make sure you include a new write-up in a way that is visually appealing, one which shows off what was said and especially what outlet it was published in.
Need to start talking PR? Give the Planetary Group a call and let’s get this conversation going: (323) 952-5050